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The Guardian - UK

Roy Greenslade

Frees lead the way in Denmark

An analysis of newspaper readership in Denmark, by Piet Bakker, throws up an interesting revelation. The launch of new free dailies "seems to hurt the other free dailies even more than paid newspapers." But frees are doing well, as the figures for the last quarter of 2007 and the first quarter this year show. Nyhedsavisen was Denmark's best-read paper (with 551,000 daily readers); another free, 24timer, was second (544,000); and the paid-for Jyllands Posten was third (513,000). Another free, MetroXpress, was fourth (508,000). The "popular" tabloids Ekstra Bladet and B.T. were way behind. (Via Newspaper Innovation)

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