Free parking is being introduced in Kilmarnock town centre throughout December.
All council car parks and on-street parking bays will be free to use during the festive period.
The changes come into effect on Wednesday, December 1 with council chiefs aiming to take the 'stress' out of Christmas shopping.
East Ayrshire Council leader Douglas Reid said: “Kilmarnock town centre has lots to offer shoppers this Christmas and throughout December, residents and visitors can enjoy parking for free in our car parks and our on-street parking bays.
“East Ayrshire Leisure, the council, Kilmarnock Business Association and Celebrate Kilmarnock have some fun events planned for December that will take the stress out of Christmas shopping, including a Christmas market in St Marnock Square, where Mothercare used to be, on Saturday, December 11 from 10am to 4pm.
"There will be street food and entertainment and the AR Christmas trail will be up and running so families can also take part in the 45-minute trail and help Santa save Christmas!”
Parking will be free for the whole of December but on-street time restrictions and limited waiting restrictions will still apply.
Parking attendants will be concentrating their efforts around schools and other priority areas, and will continue to ensure disabled bays and other bays designated for a specific purpose are used appropriately.
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