Viewers of On Yer Bike for Soccer Aid were floored by Freddie Flintoff's new look.
The former cricketer presented Sunday's show as eight celebrities took on a cycling challenge across Yorkshire to raise funds for Unicef.
The celebrities were split into an England and Rest of the World team - as they raced across the hilly Yorkshire countryside under the guidance of legendary Olympian Bradley Wiggins.
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The celebrity cyclists included Good Morning Britain presenter Alex Beresford, Emmerdale star Rebecca Sarker and Coronation Street actress Sair Khan.
But it was the host of the show who got fans talking online as he debuted a new look.
The 43-year-old wore a pair of stylish glasses and his hair was combed in a different style than usual.
And viewers took to Twitter to speak about how they were surprised by his new appearance.
One user said: "What’s #freddieflintoff done to his hair #OnYerBike"
Another commented: "I would have never have known that was Freddie Flintoff if he hadn't spoken"
A third added: "@flintoff11 What’s going on with your hair Fred? #hair #flintoff #OnYerBike"
A fourth tweeted: "Not used to seeing Freddie without those lovely glasses"
Team England emerged victorious from the show following an epic cycling challenge.
On Yer Bike for Soccer Aid forms part of ITV’s Soccer Aid Week with the Soccer Aid match airing September 4 from 6.30pm live on ITV.
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