Since Cristina Palomo Nelson and Megan Papay launched Frēda Salvador footwear in 2012, the brand has been a go-to for independent-minded women who demand a quality, beautiful, walkable shoe. So it’s only right that the brand finally has its own retail store in Manhattan’s Nolita neighborhood.
The shop is in good company with Love Adorned, L’Appartement (Sezane), and Thomas Sires just steps away, plus all the glories of SOHO shopping and dining all within walking distance.
It is brick and mortar location number three (four if you count the first location in San Francisco’s Cow Hollow, which is now relocated to Fillmore Street) for Freda Salvador. Nelson and Papay enlisted COMO Interior Design to create the Manhattan space. The result is a thoughtfully eclectic shop that highlights the brand’s signatures booties, d’Orsay oxfords and leopard-patterned shoes and boots.
The San Francisco brand initially launched in 2012 with online sales and a San Francisco retail location, then opened its L.A. outpost in Culver City’s Platform Center in 2016. The brand’s growing roster of celebrity fans includes Tegan & Sara, Krysten Ritter, Jessica Chastain, Courtney Love and Emma Roberts.
Check out Freda Salvador’s new arrivals, including the combat-style, shearling-lined Hike as well as the also-shearling-lined Keen mule, perfect for the incoming New York winter.
[Photos by Kat Harris]
