Fashion brand Fred Perry is to launch a new flagship store in an iconic building in Manchester’s Northern Quarter.
The retailer will open on the ground floor of Bruntwood Works’ Afflecks building, relocating from Police Street, in the summer.
Chris Middleton, senior retail manager at Bruntwood Works, said: "Fred Perry is a true icon, and we’re delighted to be welcoming them to the ground floor of our famous Afflecks building.
"The addition of this much-loved brand will bolster the retail community in the Northern Quarter neighbourhood, building on Oldham Street's offering as a lifestyle-led shopping destination.
"It feels particularly exciting to be announcing the news after what has been a challenging twelve months for retail, as we look forward to a bright future for Manchester city centre."
Richard Gilmore, managing director at Fred Perry, added: "We’re delighted to be moving to the Northern Quarter.
"The area has no shortage of strong associations to ground-breaking music and subcultural style – something we continue to champion.
"Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation. We now have a space we can be truly proud of in Manchester."
"We've been conscious not to reflect the past in a way that feels too nostalgic, leaning instead into the city's industrial heritage, its ties to the cotton industry, and the brand's founder Fred Perry – born in Stockport", Sonny Cant, director of Brinkworth which designed the store, said.
