It was probably inevitable that the chip and pin system would result in fraudsters taking cover on the Internet, according to a report in today's Guardian. Naturally enough, someone who doesn't know the number to enter will try to buy goods where there's no means of checking.
Coupled with yesterday's piece on under age people buying restricted goods online, it does start to look as though we need new rules and identification processes for Internet purchases. It's just too easy to fake your ID online if you're determined.
Maybe the credit card companies could develop some sort of online pin, known to the card holder but to no-one else. OK, it's a crude initial idea, but it would be a start.