Held in February, the first "My Franck Muller" portrait exhibition was such a success that Pendulum, its distributor in Thailand, had to hold a sequel, now on display at Siam Paragon's Hall of Fame till Sept 30.
The previous exhibition presented only 13 celebs including friends of the brand, actress Sopidnapa Chumpanee and fashion designer Vatanika Patamasingh, while this edition has expanded to 60 portraits in showing the diversity of Franck Muller owners in Thailand.
The individuality of their favourite timepieces is captured by Eknaree Wachirabunjong, who holds a bachelor of fine arts in photography, and Thanakorn Poshyananda, an actor who also likes to be behind the lens.
Sopidnapa and Vatanika, along with 19 other participants in the campaign, posed with a Master Square, whose design is inspired by the Art Deco movement.
Also art-deco inspired as a modern reinterpretation of the Novecento style, Long Island models are seen hugging the wrist of six celebs such as watch connoisseur Chetta Songthaveepol and actress/TV producer Bussakorn Wongpuapan.
The rest of the celebrities mostly wore the iconic Cintrée Curvex with a 3D case shaped with a curvature at 3 o'clock, 9 o'clock, 6 o'clock and 12 o'clock, as compared to the classic tonneau case curved only at 6 and 12 o'clock.
The photography campaign did not leave out owners of the sporty and more technical Vanguard characterised by striking appliqué relief numerals and raised hands on the dial and with a chunkier Cintrée Curvex look.
