Under pressure from the French government, TikTok has banned the hashtag #SkinnyTok, a controversial trend linked to the glorification of extreme thinness and unhealthy weight-loss advice.
The move comes amid mounting concerns across Europe over the platform’s influence on young users and its role in promoting body image disorders.
The French Ministry for Digital Affairs celebrated the removal as a significant step toward protecting minors online.
“This is a first collective victory,” Digital Minister Clara Chappaz wrote on X on Sunday, adding that she wants to ban social media platforms for minors under 15 years of age.
The now-banned hashtag had amassed more than half a million posts, many glamorising extreme thinness, sharing guilt-inducing messages like "you aren't ugly, you are just fat."
The content overwhelmingly featured young women, often filtered to appear thinner, reinforcing toxic body standards for millions of viewers across the world.
However, despite the removal of the hashtag, concerns persist. Typing “SkinnyTok” into the app now redirects users to wellness advice, but similar harmful content still thrives under altered or misspelled hashtags.
For Charlyne Buiges, a nurse specialising in eating disorders who started the petition that helped push the issue into public view, the ban is a moment of validation: “It's a great victory, I was very happy,” she said. “I immediately reinstalled the TikTok application and went to see if it was really real. Once I saw the hashtag was banned, I told myself I didn't do all this for nothing," she told Euronews.
Ella Marouani, a 22-year-old nursing student who has battled an eating disorder that she says was fueled by social media told Euronews she felt frustrated by the lack of action from the platform: “I made several reports to TikTok about videos that were problematic and each time I was told that the rules of the community had not been violated” she said.
Ella’s experience paints a sobering picture of how early - and how easily - such content can shape a young person’s self-image.
“I came across a few #SkinnyTok videos in my algorithm and they made me deeply angry,” she said. “A few years ago, I would have probably believed in these videos so I am deeply angry for the young people who come across this content," she said.
Health professionals have also been sounding the alarm. Lea Thourain, a Paris-based nutritionist, sees firsthand how distorted body ideals impact teenagers.
“I think it's really dangerous, and it scares me because it's becoming more and more fashionable,” she said. “In my consultations, I have young girls who come with an image of themselves, with a filter, or simply with someone they follow on social media, who advocates extreme thinness and they ask me how to achieve the same body. It's very worrying," she explained in an interview with Euronews.
Despite TikTok’s claims that it enforces “strict rules against body shaming and dangerous behaviour related to weight loss,” many say enforcement is either too weak or too slow.
That’s one of the key concerns for French Socialist MP Arthur Delaporte, who leads a parliamentary commission investigating social media’s role in spreading harmful content.
Delaporte is calling for a coordinated European response and tougher penalties for platforms that fail to act. “We need to stop the digital giants from setting up dangerous and flawed algorithms that ultimately aggravate mental disorders,” he said.
“We do need to impose sanctions at European level, sanctions at an international level, fines if need be… at some point we need to bang our fists on the table and consider even banning the platform.”
The European Commission, which launched a formal investigation into TikTok under the Digital Services Act (DSA) in February 2024, remained largely on the sidelines during this latest move.
The absence of the Commission in this decision raised doubts about the EU’s role in enforcing its own tech rules.
Meanwhile, a growing number of European countries, including Belgium and Switzerland, also took their steps against the platform, just as France had done, circumventing Brussels.
Belgium’s Digital Minister Vanessa Matz had filed a formal complaint against TikTok and referred the issue to the Commission.
In Switzerland, lawmakers are exploring ways to regulate the platform, possibly through age restrictions.
