The Taylor Swift-NFL crossover in 2023 knows no bounds. On Sunday, Fox Sports aired a whimsical video for all the dads, Brads, and Chads out there that’s sure to raise some eyebrows.
Last week, Taylor Swift gave a memorable quote in her Time Person of the Year profile in which she said attended football games for the sole purpose of supporting her boyfriend, Chiefs tight end Travis Kelce. Swift said, “I have no awareness of if I’m being shown too much and pissing off a few dads, Brads, and Chads.”
MORE: Travis Kelce Brilliantly Broke Down One of the Coolest TDs of His Career, and NFL Fans Loved It
Prior to Week 14’s Sunday slate of games, FOX Sports decided to have some fun with that quote, choosing perhaps the weirdest way to insert Swift into their NFL pregame broadcast.
Denny Medley-USA TODAY Sports
FOX aired a PSA of sorts that seemed to cater to “dads, Brads, and Chads” who were reeling from the wave of Swift mania sweeping across the nation. The video introduces an aptly named Bradson family consisting of a dad and his two sons, Brad and Chad. The three men awkwardly stand around in a backyard wearing Travis Kelce jerseys as the dad makes an emotional plea to the pop star.
“Taylor, if you’re listening, can you please tell my wife to come home? Her name is Madison Bradson… Come back, Madison. Chad, Brad, and Dad are very sad.”
Taylor Swift, if you're listening, can you please tell Chad Bradson Sr's wife to come home? 😂 pic.twitter.com/RNazhw2lsr
— FOX Sports: NFL (@NFLonFOX) December 10, 2023
In a video that feels equal parts satire and equal parts Seussian, the Bradsons mourn the departure of wife and mother Madison Bradson, who had apparently attended a Swift concert a few weeks ago and never returned to her family.
It’s overall just a kooky and arguably cringe take on Swift’s effect on the NFL community ever since the singer made her first public appearance with Kelce back in September.
The Chiefs will play the Bills at 4:25 p.m. ET on Sunday, a game expected to draw the viewership of Chads and Swifties alike.
