Another week, another fleet of brands signing-up to partner with Foursquare. This time, the of-the-moment check-in application has announced separate partnerships with Huffington Post and the Independent Film Channel (IFC).
Photo by mjpeacecorps on Flickr. Some rights reserved
By friending Huffington Post or the IFC, Foursquare users will be tipped-off about recommended haunts when checking-in to the near vicinity, steadily building a virtual community around physical locations.
Some reports, including that of ReadWriteWeb, said these partnerships marked the introduction of "location layers," but – as the unaffiliated blog About Foursquare and Foursquare's own Tristan Walker point out – that's not the case.
Last week, the $95m-valued New York start-up announced it had secured Series B funding of $20m. These new partnerships add to the growing list of brands wanting a slice of the Foursquare pie.
