For a man who recorded staggering numbers at Borussia Dortmund, the maths don't quite stack up for Jadon Sancho so far at Manchester United.
A move four years in the making, Sancho was finally able to return to Manchester this summer when the German club sanctioned his £72.9million transfer.
It was an eye-catching deal that was followed by Raphael Varane and Cristiano Ronaldo arriving in a blue riband summer at Old Trafford.
However, while Varane oozes class (when fit) and Ronaldo has proved there is plenty left in the tank with those 14 goals in all competitions, it has been a struggle for Sancho.
Time and patience are required, though, as the young England international bids to become a success story at United.
Here is a four-point plan that might help the player and United achieve exactly that;
A formation change
The trademark 4-2-2-2 formation installed by German coach Ralf Rangnick has come into question in the aftermath of the Wolves defeat, which ended his unbeaten start as boss on Monday night.
It has its merits. It has its drawbacks.
With regards to Sancho, a promising young player who has enjoyed success either side of a front-three, he looks infinitely more comfortable when able to showcase his slick skills in wide areas. That's not to say he won't thrive eventually as one of those two number 10s.
Reverting to 4-3-3 or a variation of that system might benefit Sancho more than most.
Reunion with Haaland
From the moment Sancho arrived at Old Trafford, hopeful fans pictured the mouth-watering prospect of him being reunited with Norway goal machine Erling Haaland.
A genuine target for United last summer, there will be an almighty scramble for his services when a reported €64m release clause becomes active with the Old Trafford club in the mix.
Those pesky spenders from across Europe — including Barcelona (despite their financial problems) and Real Madrid — might have something to say about Haaland following the path laid out by Sancho. Should that come to fruition, though, their established, prolific relationship will have Premier League defences sweating.
Time to settle in...
Given the price tag and Sancho's development with Manchester City and Watford before that, it was expected he would settle in quickly to the blood and thunder that is the Premier League.
A novel proposition, perhaps, but while Sancho is obviously a native to the UK, he had still never played a senior game in this country.
Even being exposed to England national team duty is not quite the same as he continues to adjust to increased pressure, expectation and, of course, physical demands which separate the top-flight — and playing for United — from plying your trade in the Bundesliga.
How many goals will Sancho score this season? Have your say in the comments section below.
Back their investment
It wouldn't be fair to claim that Sancho hasn't had enough chances to impress.
However, particularly after Ronaldo re-signed, you get the sense Sancho and many others have been made to play second fiddle. That has largely been justified with the goals Ronaldo has scored.
But with their title hopes already in tatters, United might be better-served in the years to come if Rangnick really affords Sancho and Mason Greenwood that platform to shine, thrive and develop. Such is the demand for silverware, Ronaldo will continue to take centre stage, for now, but in certain games others must learn how to deal with that same responsibility.
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