I’ve always seen a parallel between foundations and bras: most people are wearing the wrong one. With foundations, it’s so easily done. There is a glut to choose from. This sounds wonderful, but the reality is that all that choice leads to decision fatigue. So start with the finish. Yes I know that’s controversial because everyone advises you to think first about undertones, but actually what you really need to think about is what kind of foundation you want. Do you want it to be matt? Or dewy? Or full coverage? Or hydrating? This is a great way to immediately narrow down your choices, so that if you want a glowy foundation you’re not faffing around looking for your undertones in the matt category. I’ve chosen all these foundations here because while they offer a variation of finishes and ingredients, they all have great formulations that go on like a dream. They also make your newly Zoom-ready skin look and behave like skin – and not like a mask. Wearing one mask is quite enough.
1. Chanel Les Beiges Healthy Glow £41, chanel.com
2. Shiseido Synchro Skin Radiant Lifting Foundation £41, spacenk.com
3. Pat McGrath Labs Skin Fetish Sublime Perfection £61, patmcgrath.com
4. Nars Soft Matte Complete Foundation £28, boots.com
5. Armani Luminous Silk Foundation £30, armani.com
6. Gucci Beauty Fluide de Beauté £46, harrods.com
7. Il Makiage Woke Up Like This £36, ilmakiage.com
8. Guerlain L’Essentiel High Perfection £44, selfridges.com
9. Charlotte Tilbury Airbrush Flawless Foundation £34, charlottetilbury.com
10. Huda #FauxFilter Luminous Matt Liquid Foundation £34, selfridges.co.uk
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