Are companies that blog doing better than companies that don't? Since there's no good list of company blogs, it's hard to tell. To tackle this problem, Wired's Chris Anderson and Socialtext's Ross Mayfield have launched the Fortune 500 Business Blogging Wiki, which "anyone can edit, adding new Fortune 500 blogs as they're found or revising existing entries. It's released under a Creative Commons attribution license, so anyone is free to use it any way as long as they point back to the wiki." Details are on Anderson's Long Tail website.
Comment: There's very little to it at the moment. The Microsoft section, for example, has one link and only a few names, where there should be at least 50. It's the same story for Sun, except at least there's a link to Sun's blogroller. There's no link at all for IBM, which also has numerous bloggers.
Anderson says: "We found that only 3% of the F500 are [blogging]," but if the blogosphere pitches in, Wikipedia style, we could soon find it's 30% or even more.
