Digital and data specialist agency Signal has announced the appointment of former Tesco, Nokia and McDonald's adviser David Hammond as a business consultant.
Hammond worked with the brands among others on marketing and digital strategy, having started his career with Accenture. At Signal, he will aim to help clients identify and progress their business and marketing priorities.
He joins a consultancy team headed up by Ed Knight, former head of marketing transformation for Lloyds Banking Group, and Sam Poole, who leads the agency’s data & insight practice.
Knight said: “This is a world where clients want to feel enabled and inspired. It’s less about arm’s length agency services and more about supporting in-house teams with the technical depth and experience to make faster progress. Consultancy has historically stepped too far away from the challenges of BAU delivery. Our proposition is all about getting the day-to-day working better, faster.”
Managing director Barney Hosey said: “The addition of David to our consultancy team strengthens our focus on innovative client collaboration, and reinforces our recruitment strategy of hiring people with both consulting and client-side experience. Our ability to advise in-house teams, with the credibility of saying 'we've done this before', makes us more empowering to work with.”
Hammond added: “I’m excited to be joining Signal. The agency combines a strategic approach, with the practical ability to get things done and deliver real improvements for clients.”
Part of the Cello Group, Signal has offices in Edinburgh, Cheltenham and London, where it helps clients such as Royal Bank of Scotland, Lloyds Banking Group, Nando’s and the British Heart Foundation empower their in-house teams to do better marketing.
Hammond will be speaking at Signal’s sold out Agile Marketing in the Real World event in Edinburgh this November, alongside best-selling author Neil Perkin and creative strategist Kate Bordwell.
