Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Entertainment
Kate Ng

Former Oasis publicist hints at potential prices of 2027 Knebworth tour tickets

Oasis fans who didn’t get a chance to see the band live during their reunion tour last year may get a second chance in 2027 - and for much more reasonable prices, it has been suggested.

Noel and Liam Gallagher are reportedly gearing up to announce a new set of live dates in 2027, including shows in Knebworth where the band played their biggest shows back in 1996.

Johnny Hopkins, former publicist for Oasis, has speculated that the band may price their tickets lower than last year’s shows - which drew fan backlash as operator Ticketmaster was thought to have used “dynamic pricing”, resulting in ticket prices increasing by hundreds of pounds more than advertised.

According to The Sun, Hopkins told a Q&A in London this week: “I imagine they will do it much more reasonably.

“I was really surprised the tickets were done the way they were. Ticketmaster put their hands up and took the blame for it.”

The crowd waits for Oasis to take to the stage at the Principality Stadium, Cardiff (PA Wire)
The crowd waits for Oasis to take to the stage at the Principality Stadium, Cardiff (PA Wire)

Although tickets to Oasis’ reunion shows last year sold out within minutes, fans complained as it appeared as though ticket prices were rising while they were in the queue and many speculated it was due to high demand.

The sheer volume of complaints led to the Competition and Markets Authority to investigate the sale.

But the CMA said it did not find evidence that “dynamic pricing” based on algorithms had been used by Ticketmaster - instead, the company used tiered pricing to sell tickets are varying prices even if they were identical or adjacent.

This meant cheaper ones sold out first, which left the more expensive tickets for fans who were further behind in the queue.

Oasis also believed that Ticketmaster had used dynamic pricing and released a statement confirming that they did not agree with the practice.

Andrew Parsons, managing director of Ticketmaster UK, appeared before the Business and Trade Select Committee and there was “no technology-driven change to those price”, adding that prices did “not move during the on-sale period”.

However, Ticketmaster has been forced to give fans more clear information about ticket prices in advance as a result of the investigation, as the CMA said the ticketing platform “may have misled Oasis fans”.

Ticketmaster sold “platinum” tickets for more than twice the standard price but failed to clarify that the tickets did not come with additional benefits despite being much more expensive.

The CMA said the company has agreed to inform fans if a tiered pricing system is being used for shows 24 hours in advance, as well as provide more information about ticket prices during online queues.

The new labelling will ensure that Ticketmaster does “not give the impression that one ticket is better than another when that is not the case”, said the CMA.

This week, the promoter of Oasis’s 2025 reunion tour has secured a licence to host gigs at Knebworth.

SJM Concerts was granted a premises licence for Knebworth House by North Hertfordshire Council. The license allows events for up to 125,000 people and permits live music and dance performances until 3am.

Monday 10 August and Tuesday 11 August will mark the 30th anniversary of Oasis’s massive shows in Knebworth in 1996, which saw over 250,000 people attending over a single weekend.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.