Many fans would happily indulge in seven episodes of Love Island a week.
But to keep our fascination at bay, show bosses give us a break on a Saturday night by showing the 'Unseen Bits' instead.
But a former Islander has blown the whole cover and revealed the real reason the ITV2 summer hit is absent one evening a week.
Kem Cetinay, who won the show in 2017 with now ex-girlfriend Amber Davies, dropped the bombshell on This Morning on Monday (June 10) leaving hosts Holly Willoughby and Phillip Schofield floored.
"Twitter was going mad because there was no Love Island on Saturday, so of course I know why," the 23-year-old teased.
"When you're in there, they give you one day off, so you get one day a week - it gives them a day to clean the whole villa, you take your mics off and normally we go to the beach and we just chill out.
"Not a lot of people know this."
Clearly shocked by the new revelation, Holly screeched: "What, are you joking?"
Before Phil added: "Sorry what, so couples could happen on the beach?"
Explaining further, Kem said: "So what happens is when you take the microphone off you're not allowed to talk about anything to do with the show or the couples, you have to talk about home life.
"And you're being watched by an eagle hawk, by the producers, because they don't want you to talk about what's going on."
Does this change everything?
Love Island continues tonight at 9pm on ITV2.
