Feb. 29--Jack Lindquist, a longtime Disney executive who became the first president of Disneyland, died of natural causes at his home in Anaheim Sunday. He was 88.
"Those of us who had the good fortune to know Jack will always remember the kindness, humility and dedication that made him such an important part of this company and a true Disney legend," said Robert A. Iger, chairman and chief executive officer for the Walt Disney Co.
Lindquist started as the park's first advertising manager before taking on other roles, including head of marking and entertainment for Disney parks in the U.S. and abroad. He was named president of Disneyland in 1990. He retired in 1993 after 38 years with Disney.
A former child actor, Lindquist helped create several promotional ideas for the park, including Disney Dollars and grad nights. He lobbied for the expansion of Disneyland and for the development of a second park at the Anaheim resort.
A month after he retired, the park honored him by dedicating a window above City Hall at Disneyland Main Street to him. The window is emblazoned with the words: "J. B. Lindquist, honorary mayor of Disneyland. Jack of all trades, master of fun."
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