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Former British celebrity publicist Max Clifford dies in prison

FILE PHOTO: British publicist Max Clifford arrives at Southwark Crown Court, London, May 2, 2014. REUTERS/Neil Hall/File Photo

LONDON (Reuters) - Britain's best-known publicist, Max Clifford, died on Sunday after collapsing in prison, where he was serving an eight-year sentence for indecently assaulting teenage girls in the 1970s and 1980s.

Britain's justice ministry said he had died in hospital. "As with all deaths in custody there will be an investigation by the independent Prisons and Probation Ombudsman. Our condolences are with Mr. Clifford's family at this difficult time," a prison service spokeswoman said in a statement.

The BBC said it understood that the 74-year-old had collapsed in his cell on Thursday while trying to clean it, then again the following day.

FILE PHOTO: British publicist Max Clifford gestures as he arrives at Southwark Crown Court after a break for lunch, London, Britain, April 23, 2014. REUTERS/Stefan Wermuth/File Photo

Clifford's conviction in 2014 was the first from an inquiry into historical sex abuse triggered by reports that the late BBC TV presenter Jimmy Savile had been a prolific sex offender for decades.

Clifford, whose clients had included TV music mogul Simon Powell and U.S. boxer Muhammad Ali, was found guilty of eight counts of indecently assaulting four girls aged 14 to 19 between 1977 and 1984.

He had denied all charges, saying the allegations were "utterly repulsive" lies by fantasists and opportunists.

(Reporting by Elizabeth Piper; Editing by Keith Weir)

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