If you’ve ever wished for entertaining videos that showcase the best of creative prompts and AI cinematography, Google’s Flow TV is sure to get your attention.
Announced just last week at Google I/O, Flow and Veo 3 are tools included in Google’s Ultra package.
But if you’re shy about shelling out $249 a month for a subscription to create your own AI generated videos, you can still enjoy the non-stop stream of videos created by others.
Requiring no subscription, with plenty of themed channels, including one dedicated entirely to cheese, Flow TV is live and you can start watching right now.
What is Flow TV?
Part of Google’s experimental Flow platform, Flow TV serves as a mesmerizing public showcase for the tech giant’s most advanced generative models; Veo 3, Imagen 4, and Gemini — all working together to create a never-ending reel of videos based entirely on simple text prompts.
No ads. No playlists. No influencers. Just pure silicon cinema on autoplay.
Like an AI-powered art gallery meets streaming service, instead of human-uploaded videos, every single clip you watch is generated by AI.
At Google Labs, you’ll find multiple themed channels, each continuously playing a stream of original AI content. Think of it as the Netflix of machine imagination.
Available Flow TV channels
Flow TV (Main): A general showcase of AI’s full creative range
Fantasy: Dragons, castles and magical realms
Sci-Fi: Alien encounters, futuristic cities and robot drama
Nature: Realistic weather, lush forests and tranquil vistas
Animals: Creatures both real and fantastical
Sports: High-octane action from AI athletes
Food: Surreal but mouthwatering culinary creations
Cinematic: Film-like lighting and moody compositions
Abstract: Shapes, colors and visual experiments
Water: Ocean scenes, rainstorms and liquid physics
Fire: Explosions, lava and pyrotechnics galore
Each video comes with the exact prompt that created it, giving viewers a behind-the-scenes look at how a few words can conjure complex scenes; complete with motion, music and sound effects.
The tech making it happen
Flow TV is powered by Google’s newest AI tools.
Veo 3: A high-resolution (1080p) text-to-video model that generates coherent short films from prompts — including dialogue, music and synced sound effects.
Imagen 4: Handles the artistic direction and visual polish, bringing texture, lighting and style to life.
Gemini: Helps interpret nuanced prompts, ensuring the video’s tone, pacing and narrative remain consistent.
When all of these tools come together, the result is videos that sometimes look like scenes from Pixar or a Netflix original — only they were never filmed. They were written into existence by AI with a single prompt.
How to watch (and create)
Watching Flow TV is completely free and doesn’t require a Google account. Just visit Flow TV, pick a channel, and let the AI show you what it can do.
If you want to create your own AI videos, you’ll need a Google Ultra subscription, which unlocks the full Flow studio. This includes access to Veo 3, Imagen 4, custom editing tools and more.
Finding your own creative spark
Flow TV is the most accessible AI video showcase to date — a no-barrier glimpse into just how far generative video has come, requiring no coding or prompting skills to enjoy.
It’s also a wellspring of creative inspiration, with each video accompanied by the exact prompt that generated it. Whether you're an artist, filmmaker or curious tech user, you can gain inspriration via the prompts of other users.
With channels curated by mood or genre, Flow TV offers a peek at a future where AI creates endless, personalized streams of content on demand.
At the same time, it raises important questions about authorship, data transparency and the blurring lines between fiction and reality in an AI-driven media landscape.
Bottom line
Google’s Flow TV is an opportunity to give users and creatives an opportunity to reimagine video generation. It's surreal, strangely beautiful and slightly unsettling.
Whether you're fascinated by the future of AI, looking for creative inspiration or just want to watch a dragon ride a wave of lava in stunning 1080p, Flow TV is your next stop.
