Listen, I'm neither above (nor immune to) a ridiculously catchy advertising campaign. While I may, as a person, not necessarily end up doing what whoever came up with their carefully crafted 30 or 60-second (give or take) confection would like me to do and open my wallet for whatever thing they're selling, that doesn't mean I'm not still enjoying it.
I mean, there are reasons why some ad campaigns and product mascots have been around in the collective pop cultural subconscious for ages.
Reasons why how you inflect the otherwise innocuous words "oh yeah!" can rapidly veer between channeling your favorite '80s Man: Kool-Aid or Macho-Man Randy Savage. Reasons why you might occasionally find your thoughts wandering toward Mentos: The Freshmaker, even if you've never, ever so much as seen a roll of those mints in a grocery store checkout line.
A theme song that's catchy as hell certainly helps, and I'm about to introduce you to a total sensory overload experience of a jingle. It's just over a minute long, and while the visuals certainly help, I think the song itself is catchy enough on its own that you may find yourself humming it the rest of the day. You may also find yourself replaying it several times in a row, just to try to take in as much as you can.
We live in a time of ever increasingly bland, personality-less, safe advertisements, even if they're for things we enjoy. And yet, we're consistently (and insistently) bombarded by them; even to the point where Stellantis is making owners and car enthusiasts more generally extremely angry by putting pop-up ads on touchscreens in its cars. No, really.
And, I mean, if this is the modern world we live in, can't the ads we're swimming in at least be entertaining and catchy? If we're speeding headlong into a Demolition Man-style future where all restaurants are Taco Bell and all the classic songs people get all misty-eyed and nostalgic for on the radio are advertising jingles, they really ought to at least be better than what we've been getting lately.
Enter AKA GuiXiang, the Internet's new favorite rap auntie. (Did we have an old favorite rap auntie? Unclear, but rap's been around long enough we probably should have by now.) When she's not rapping about Yadea scooters, she's also solidly against animal cruelty, so clearly I stan a stray animal welfare legend.
It's also almost a perfect cross-section of things you don't expect to go so hard, which makes it even more impressive when they do. Aunties. Scooters. EV scooters, even. It really speaks to the contrarian in most of us who choose to ride powered two-wheeled anything, I think.
What's the last great powersports product-related ad you can instantly call to mind right now? It can be from any market; I just want to know what's been catchy enough to stick in your mind over time. Feel free to let me know (and drop a link if you can) in the comments.
