- An investigation by Collective Fashion Justice and Australia's Animal Justice Party uncovered mislabeled animal fur products being sold in Victoria.
- Children's vests from fashion brand Suttons UGG, labelled as “100 per cent Australian sheepskin or wool”, were found to contain domestic cat and rabbit fur through forensic testing.
- Two beanies sold at a Queen Victoria market in Melbourne, labelled as 100 per cent acrylic, were revealed to be made from fox and raccoon dog fur.
- These discoveries have prompted animal rights groups and the Animal Justice Party to call for a statewide ban on the sale of all animal fur in Victoria.
- Previous efforts include a 2004 ban on cat and dog fur import/export and a 2020 investigation by Consumer Affairs Victoria that found widespread mislabeling of fur products prompted warnings to be issued to fur sellers.
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