"The ad for the Sportka, a hatchback sold in Europe, shows the realistic-looking orange cat climbing on top of the car and poking its head into the open moonroof, The Detroit News reported Sunday. The hatch slides closed, the cat struggles briefly and its headless body slides to the ground," reports AP.
"Ford says the clip was conceived without its approval by ad agency Ogilvy & Mather as part of a 'viral marketing' campaign for the Sportka. Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction the commercial, which was leaked onto the Internet on April 1."
