100s of titles, one news app for just $10 a month.
Dive Deeper:
Ford F-150 Lightning review: A watershed moment for electric vehicles
At $40K, F-150 Lightning is a versatile and affordable gateway product.
F-150 Lightning Review: Why it’s the most important EV ever made
It feels like a Ford F-150 that happens to be electric rather than an electric F-150. Ford has taken the…
2022 Ford F-150 Lightning First Drive Review: Rebirth Of A Legend
We had the opportunity to participate in Ford's first-drive event for the F-150 Lightning and offer our initial driving impressions…
A watershed moment for electric vehicles, courtesy of Ford
At $40K, F-150 Lightning is a versatile and affordable gateway product.
One subscription that gives you access to news from hundreds of sites
We Drive Ford F-150 Lightning, Talk Rivian Q1 Financial Results
Listen to the panel discuss driving (and charging) Ford F-150 Lightning, Rivian Q1 financial and production results, and VW returning…
2022 Ford F-150 Lightning First Drive Review: Thunderstruck
America’s best-selling truck goes electric with 775 lb-ft and a MegaPower Frunk, but it doesn’t lose sight of what counts.
Get all your news in one place
Latest Technology news:
NHL Legend's Kia EV6 Hit By Tram As Euro NCAP Awards It Five Stars
Despite emerging unscathed from the crash, the experience left Jaromir Jagr shaken; "I thought it was my end," he admitted…
Read news from The Economist, FT, Bloomberg and more, with one subscription
Learn More
‘Dystopian’: Govt-endorsed education apps surveilling Australian children
A number of education apps and websites endorsed by Australian governments and used throughout the pandemic have been surveilling and…
BYD Introduces Seal With Attractive Pricing And Structural Battery
BYD has recently introduced its all-new Seal model, which has a big chance to become one of the main Tesla…
Buick Electra-X Teased As Brand's First Ultium-Based SUV Concept
The automaker says the Electra-X Concept offers "a sneak peek at future Ultium-based EVs for Buick in China," the brand's…
Graphics-Chip Maker Nvidia Beats First-Quarter Targets But Guides Low On Sales
Graphics-chip maker Nvidia late Wednesday beat Wall Street's targets for its fiscal first quarter but disappointed with its sales outlook.
From analysis to good news, read the world’s best news in one place
‘The Sims 4’ pronouns update proves this is gaming's most inclusive series
The ability to customize pronouns is a welcome addition for trans and non-binary players playing 'The Sims 4'.
Starlink tries to corner vanlife market with satellite internet for RVs
Surfing the web while you traverse the open road is $25 more than the standard Starlink service, though.

Ford Dealer Marking Up F-150 Lightning Electric Truck To Nearly $150K

By Steven Loveday

The Lightning Owners forum alerted us about some of the highest dealer markups it has seen on the all-new Ford F-150 Lightning electric pickup truck. The sad part is that the price gouging has only just begun since Ford just started selling the Lightning. Hopefully, the automaker's policies will help deter such antics.

The forum member, Junk in the Frunk, who posted the information cited a recent tweet showing an F-150 Lightning selling for $145,309. However, they made it clear they didn't have any specific details aside from what was posted on Twitter. Junk in the Frunk wrote:

"A Platinum starts at about $91,000, and obviously there are a ton of options you can add from there, but a +50% market adjustment?! I'm thinking Ford corporate might have something to say about this.

Anybody around Thousand Oaks, CA with experience at DCH Ford?"

 

Obviously, it wasn't difficult to quickly check and see if the Twitter post came from a real Ford dealer website. DC Ford of Thousand Oaks does have an F-150 Lightning with a selling price of $145,309. In addition, there are currently two other Lightning electric truck options available with prices at around $130,000.

Keep in mind that Ford already experienced a similar dealer markup situation with its Mustang Mach-E electric crossover. While the automaker can't really get too involved in policing franchised dealerships, the company publically stated that if dealers mark up these vehicles, they are going to lose their F-150 allocation allotment. Sadly, this won't stop them from making some extra money by selling their current inventory at prices way above MSRP.

Ford also recently shared that dealers may be fined $25,000 for selling demo vehicles early. However, this is only if the demo can't be replaced within 90 days. In related news, GM has followed suit with Ford. In fact, in January 2022, just after Ford announced its potential penalties against dealers who mark up the Lightning, GM made almost exactly the same announcement related to its current and future EVs.

Do you think Ford will be able to get dealers to stop price gouging? Will removing dealerships' future allocations help? Let us know in the comment section below.

That said, we'll end on a more positive note. Despite these markups, there are many Ford dealers across the country who have vowed to sell the F-150 Lightning at MSRP. Be sure to do your homework, and don't pay extra when you don't have to.

What is inkl?
The world’s most important news, from 100+ trusted global sources, in one place.
Morning Edition
Your daily
news overview

Morning Edition ensures you start your day well informed.

No paywalls, no clickbait, no ads
Enjoy beautiful reading

Content is only half the story. The world's best news experience is free from distraction: ad-free, clickbait-free, and beautifully designed.

Expert Curation
The news you need to know

Stories are ranked by proprietary algorithms based on importance and curated by real news journalists to ensure that you receive the most important stories as they break.

Dive Deeper:
Ford F-150 Lightning review: A watershed moment for electric vehicles
At $40K, F-150 Lightning is a versatile and affordable gateway product.
F-150 Lightning Review: Why it’s the most important EV ever made
It feels like a Ford F-150 that happens to be electric rather than an electric F-150. Ford has taken the…
2022 Ford F-150 Lightning First Drive Review: Rebirth Of A Legend
We had the opportunity to participate in Ford's first-drive event for the F-150 Lightning and offer our initial driving impressions…
A watershed moment for electric vehicles, courtesy of Ford
At $40K, F-150 Lightning is a versatile and affordable gateway product.
One subscription that gives you access to news from hundreds of sites
We Drive Ford F-150 Lightning, Talk Rivian Q1 Financial Results
Listen to the panel discuss driving (and charging) Ford F-150 Lightning, Rivian Q1 financial and production results, and VW returning…
2022 Ford F-150 Lightning First Drive Review: Thunderstruck
America’s best-selling truck goes electric with 775 lb-ft and a MegaPower Frunk, but it doesn’t lose sight of what counts.
Get all your news in one place