First the BBC came up with Celebdaq, a showbiz version of the Nasdaq stock exchange in which celebrities' share "price" rose and fell depending on how much coverage they received in the press.
Then there was the not very inspired sporting equivalent, Sportdaq, like Celebdaq but with sports stars. And now welcome to… GorDaq, a FTSE-style political index judging just how close Gordon Brown is to succeeding Tony Blair.
Devised by BBC2's Newsnight in conjuction with Professor Colin Rallings of Plymouth University, the GorDaq will rise or fall depending on public opinion polls, economic data, Wesminster opinion and media coverage.
"Over the course of the year it should be should be able to tell us whether the chancellor is getting any nearer his goal of replacing his neighbour at number 10," says Newsnight political correspondent David Grossman.
It's not what you'd call an exact science, but will certainly help pass the time in the Newsnight studio until the Lib Dems elect a new leader.
Which got Organ Grinder thinking. Can we suggest another? What about RenewalDaq, a weekly index monitoring how likely it will be that Messrs Grade and Thompson get the licence fee settlement they want. Or ShapsDaq, a weekly update on exactly how fast the revolving door is spinning at ITV. Or NortonDaq, in which, oh you can guess the rest. Ideas, anyone?
