Roast lamb: now available on your iPod. Photograph: Getty Images
A couple of days ago I was assailed by New Zealand Lamb - the organisation, not the meat, you understand - who wanted to point out that they are now producing a special recipe.
The clever wheeze about TheUltimateLambSandwich.com, however, wasn't the quality of the chops or even the mint sauce. Instead, there was something all together more 21st century in operation - you could watch this recipe on your iPod.
The idea is interesting: you listen to the shopping list as you plod around the supermarket, get the right ingredients and then follow the on-screen instructions to make beautiful butties when you get back to your kitchen.
Of course, food has long had a prominent placing on the internet, and not just the bits of crisp that nestle inside your keyboard. There are scores of food bloggers out there - from those that honour haute cuisine, to any old swill to the odd paean to good old fashioned grub.
But while it's not quite teaching your grandmother to suck eggs, the fact that we're now able to download multimedia advice on making sarnies must be noted as the latest step in the evolution of podcasting.
It's come a long way in a short time. We coined the word "podcast" in the Guardian's technology section way back in December 2004, which in web time is the equivalent of saying "when all this round here were fields".
Back in those days, podcasting was all about the early adopters; geeks talking about their latest purchases, slurping down their early morning java and arguing about the politics of writing programs.
Since then things have changed somewhat, though not always for the better. If those amateur dirges bore you tears, then some of the early attempts by media organisations were even worse - listening to the Wall Street Journal's podcast when it launched almost tempted me into taking a cheese grater to my lugholes.
But we all learn from our mistakes. Radio experts like Virgin and the BBC jumped in quickly, and now Kiss FM has made headlines with its own popular podcast. Meanwhile, amateur radio hams around the world are listening, learning and getting a little bit better each time. The video capabilities of the new iPod now mean that anyone with a camera can go even further, if they want.
This story's just starting. And hey, if New Zealand Lamb's cooks can do it, there's no reason that other chefs can't take up the challenge.
Come on Delia, Let's be having you!
