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The Guardian - UK
The Guardian - UK
Lifestyle
Rick Peters

Food advertising v reality

Advertising v reality: Burger King whopper
First up, the Burger King whopper. Clearly it's not only the burger that's a whopper, the marketing is too. But it's not as bad as ... Photograph: Public Domain
Advertising v reality: McDonald's sausage burrito
A McDonald’s sausage breakfast burrito. You have to hand it to whoever took the pic of the real life version. Being all squashed and pallid, the object itself is hardly appetising, but the picture also manages to make it look lonely and a bit frightened Photograph: Public Domain
Advertising v reality: Arby's beef and cheddar
Arby’s beef ‘n’ cheddar sandwich. Not one we see in the UK, and given that even the advertising image here looks revolting, that's probably a good thing Photograph: Public Domain
Advertising v reality: Canned chicken
Sweet Sue's chicken in a can doesn't really do exactly what it says on the tin as ihatemymessageboard.com blogger and Flickr user Tracy O'Connor discovered. Homestyle goodness? Save us Photograph: Public Domain
Advertising v reality: Taco Bell nachos
Taco Bell nachos Bell Grande. A bit like Eric Morecambe's piano playing, this one - all the right bits just not necessarily in the right order Photograph: Public Domain
Advertising v reality: Wendy’s chicken club
Wendy’s chicken club sandwich. Now that just looks nasty. It's just the cheese that's doing it, but ... the cheese ... the evil, evil melty plastic cheese with the light glinting off it. Ew. Photograph: Public Domain
Advertising v reality: Pundo advertising v reality
And so to Germany, where an enterprising bunch of people have been devoting far more time than they probably should have to this topic. You can see the whole thing on their website, pundo3000.com. This one is just depressing. The meat lurks in the sauce in an apparent attempt to hide, radiating shame and self-reproach Photograph: Public Domain
Advertising v reality: Pundo advertising v reality
They've really tried hard with their real-life recreation here, but again the product's letting the side down Photograph: Public Domain
Advertising v reality: Pundo advertising v reality
Bizarrely in this instance the actual product looks slightly better than the picture on the tin. Bravo. Send us your snaps of food experiences where the reality didn't live up to the hype Photograph: Public Domain
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