JAIPUR: As a part of ‘Prashasan Gaon Ke Sang’ Abhiyaan, the state’s rural development and panchayati raj department will be roping in folk musicians and artistes to create awareness in the villages about various rural schemes, run by the Central government and the state.
This, according to officials, will help in providing a source of income for the local artistes who were rendered jobless during the lockdown.
“Generally, publicity of various rural schemes through advertisements is limited to newspapers and electronic media. The role of folk artistes has a lot of significance in our society. Keeping that in mind, we will use their performances in creating awareness and educating the villagers about the rural development schemes. In this manner, folk artistes can also be engaged in the campaign,” said rural development department secretary Krishna Kant Pathak.
According to the guidelines issued by the department, the folk artistes will perform folk dance, nukkad natak, puppet show, folk music as a part of the department’s information, education and communication (IEC) activities to create awareness about rural schemes in the villages.
“Their payments will either be made as per amounts fixed by the tourism department, or the rates can be finalised by district rates approval committees for those art forms in which the amounts have not been fixed,” the guidelines added.
