Boxing royalty Floyd Mayweather dominated his eight-round exhibition contest with Logan Paul but failed to knockout the YouTube celebrity.
But the real fireworks came after the fight as the best fighter on the planet Canelo Alvarez weighed in with a facepalm emoji.
That led to Paul's brother Jake issuing a challenge to the Mexican superstar who many regard as one of the greatest boxers in history.
He said: "You can't sell pay-per-views. I would eat you alive"
That's for another day but Sunday's lucrative pay-per-view extravaganza was to be decided only by knock-out, technical knock-out or disqualification, the two men went the distance in a bout most onlookers agreed would have been awarded to Mayweather had points been in operation.
To his credit, the 29-year-old Paul - who has 29 million YouTube followers - was able to put some pressure on Mayweather, the 44-year-old former five-division champion, who came in four weight classes lighter than his opponent at 155 pounds to 189.5.
The bout began quietly and descended into something of a wrestling match in round three, before Mayweather stepped his assault up a gear.
He had Paul retreating and looking tired after landing a series of punches in round four, then looked close to finishing proceedings towards the end of the fifth with a succession of body blows.
Paul coped with the barrage, however, and stood his ground through the final three rounds to earn considerable online support and praise from his rival.
"I had a great time moving with these young guys, test my skills and just to have some fun. He's a great young fighter, tough, he's better than what I thought he was," Mayweather said.
"He's a rough competitor. I was surprised by tonight. Good work. Good guy."
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