Florence and her Machine have been creaking back into gear slowly since the release of 2011’s Ceremonials. But despite forthcoming performances at Coachella and Bonaroo this summer, not much has been hinted at regarding her third album. Until now, however, as Florence Welch unveils what appears to be an album trailer entitled How Big How Blue How Beautiful.
Shot in a sun-dappled, bucolic garden, the video features Florence and a similarly red-headed, suit-wearing but faceless being, and was directed by Tabitha Denholm (of Queenz of Noize fame, 2003 fact fans) and Vincent Haycock. It includes an excerpt of typically swooping and celestial sounds.
Little else is known about How Big How Blue How Beautiful (presumably the album title) so we’re left with these two minutes of choreography to ascertain the album’s themes, which, off the top of my head, possibly include nature, wrestling with inner demons, coming to terms with one’s inner self, leaving one’s inner child behind, stain-based strife when wearing beige suits, inner sexuality, outer sexuality, Shirley Manson v Kanye West and maybe something to do with fracking.
What do you reckon? Let us know in the comments below.
