"CondeNet, the digital division of Conde Nast, to give feedback on its plan to launch flip.com, a new Web site for teenage girls," reports The Wall Street Journal.
Flip.com will offer girls a forum to create "flip books": multimedia scrapbooks of photographs, home-made music videos and other postings. CondeNet hopes to tap into the same creative flair that girls show when they decorate their school lockers or textbooks. The site is Conde Nast's answer to News Corp.'s MySpace, which -- along with similiar sites such as Facebook -- is drawing millions of young users and has made it difficult for magazine publishers to keep teenagers' attention. Flip is scheduled to debut in February, but 200,000 girls will be invited to a test launch today.
