Flight Centre is trying to retain staff amid the pandemic by offering shares if workers stay until the end of next year.
The global travel agency said a worker will receive the right to 250 shares if they remain to December 31, 2022.
The 250 shares would be worth $3,790 based on the current share price.
Company leaders expect about 7500 workers will take up the offer and receive about 1.9 million shares (about $30 million).
This number of shares would be less than one per cent of all Flight Centre shares.
Flight Centre managing director Graham Turner said employees' earning potential had been impacted since the pandemic began.
The share offer was a retention program encouraging people to continue at the company, he said.
Many workers in the industry have lost their jobs or turned to other work as COVID-19 rules prevent long distance travel.
Board members and executives are ineligible for the share offer.
The company said there would be a small number of locations where it would not be able to offer shares. Workers will instead receive cash.
Flight Centre in February reported a first-half statutory loss before tax of $317.3 million.
Flight Centre trades in 23 countries and last year cut its workforce of about 20,000 people by about 70 per cent due to the virus.
Shares were up 0.8 per cent to $15.16 at 1344 AEST.
