Five shops where you need to size-up as measurements show 13cm difference

By Neil Shaw

Clothes that claim to be the same size can actually vary by up to 13cm from shop to shop, according to a new study.

The latest data study from WeThrift, has revealed size differences across some UK brands

As part of their recent study, the Inclusive Index, the team at WeThrift analysed the bust, waist and hip CM size measurements for a UK 16 in over 100 retailers, to determine how different the sizing can be. Here’s what they found:

The data revealed a 13cm difference in hip measurements, a 12.5cm difference in the waist measurements and a 9.7cm difference in the bust measurements.

The most consistent brand for the smallest measurements in bust, waist and hip was Urban Outfitters. In fact, the measurements for a UK 16 at Urban Outfitters are even smaller than a size 14 in some retailers, such as New Look, ASOS and Missguided.

A WeThrift spokesman said: "If you’re a comfortable size 16 in one shop, but find that a size 20 pair of jeans in another retailer won’t fit, remember, it’s not you, it’s the clothes.

"Your body is not supposed to ‘fit into clothes’, the clothes are meant to fit on you, regardless of the number on the size tag. Especially considering how much retailers’ measurements can differ.

"If you're tired of spending your hard-earned cash on multiple options for your next night out, only to face the gruelling process of countless clothes returns, luckily the fashion experts at WeThrift have your back."

By taking a variation of the truest to size retailers and the retailers with the biggest measurement differences, WeThrift has put together a sister sizing chart based on their size guides so you can determine whether to size up and down in different stores:

According to WeThrift, for every size available, it’s recommended you size up in Next, Nike, Reebok and Urban Outfitters. Also, if you’re a standard UK 14, you may need to size up to a UK 16 at Pretty Little Thing.

In some instances, you may need to size down at some retailers. If you’re a standard UK 16 shopping at I Saw It First and In The Style, you may want to size down to a UK 14. However, the sizing was perfectly accurate for the other UK sizes at these two stores.

The more superior brands, holding the title for the most accurate sizing, are New Look, Warehouse and John Lewis. Their sizing was perfect compared to the average UK measurements, according to WeThrift.

The Inclusive Index also reveals more information on:

  • The most inclusive retailers

  • The least inclusive retailers

  • The retailer with the largest size available

  • Sizing and choice analysis of supermarket clothes

  • Wide fit shoes availability

  • Get what you pay for: Premium brands and their inclusivity

For more stories from where you live, visit InYourArea.


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