HERINGTON, Kan. _ Three 16-year-olds from this Kansas town just beat about 90 percent of the competition at a national high school business class convention in California.
The business model they designed for their fishing-lure company was up against those of many older students, some from private schools in major U.S. cities, at the Future Business Leaders of America conference in Anaheim, Calif.
Now, the teens are back in Kansas with the goal of growing the company by improving the product, packaging, promotions and sales in retail stores and online.
Even beyond the next school year, Gabe Backhus, McKenzie Shippy and Emilie Roe are talking about ways this business experience will help them through college and into adult careers.
The business, Double B Baits, is living up to its company slogan of "Kickin' Bass & Takin' Names," according to the teacher who is helping them.
"This is really very impressive, what they're accomplishing," said Lisa Beye, a business teacher at Herington High School. "These kids are gaining so much great experience from this project."
