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The Guardian - UK
The Guardian - UK
Business
John Plunkett

First night: Pushing Daisies, Britain's Got Talent, All Star Mr and Mrs

ITV1's new Saturday night schedule had viewers flocking to the channel, but critics were divided over new US comedy drama Pushing Daisies, starring Anna Friel. What did you make of it, along with Britain's Got Talent and All Star Mr and Mrs? Has ITV got talent?

The Guardian's Sam Wollaston was left distinctly unimpressed by Pushing Daisies. He said the high concept drama, in which Friel's character Chuck is brought back to life by Ned, a pie shop owner with a magic touch, was "twee" and "irritating".

"It looks like a paint commercial, has Amélie kookiness, Terry Pratchett fantasy, and death... Quirky - that's the word isn't it? I'm not very good at quirky."


James Walton in the Daily Telegraph was a little more optimistic.

"It's not surprising that the programme's idiosyncrasy can sometimes feel a little self-conscious. Still, if future episodes can relax just a bit, there's enough neat dialogue, deft plot-twisting and sly charm in place to suggest a series worth persisting with."


But will ITV1's audience bother? US dramas have been thin on the ground on the channel in recent years - peaktime US dramas have been even thinner. So is it a crazy risk or a stroke of genius to schedule one at the heart of your Saturday night schedule?

It was a sentiment shared by Aidan Smith in Scotland on Sunday, but he ended up giving the show a thumbs up

"Who knows what the great ITV constituency made all of this... . You might press the contrast button but hopefully not the off switch. It's silly but sweet and also smart. You'll want to find out if Ned can keep his hands off Chuck for an entire series."


However, it was a thumbs down from Thomas Sutcliffe in the Independent.

"Pushing Daisies badly needs a heart but it has art direction instead... This is a drama in which even the murderer uses pink plastic bags with smiley faces on them to asphyxiate his victims, so that the corpses end up beaming perkily at their own demise."


ITV bosses might be beaming themselves after the show averaged 5.7 million viewers for its Saturday debut, only narrowly beaten by BBC1's Casualty with 6.2 million.

That's the good news. The bad news was that the audience fell from 6.4 million for its first 15 minutes - helped by a healthy lead-in from Britain's Got Talent - to 4.6 million for its last 15 minutes.

The big question is: How many will be watching episode two? Rebecca McQuillan in the Herald suggested it might struggle in the heat of primetime.

"All in all, Pushing Daisies is entertaining enough, but a less demanding time slot might suit it better."


Andrew Billen in The Times also thinks it might struggle to retain the 9pm slot. As for the show itself, he rather admired it, although it is not really his sort of thing.

"It is wittily written, if over reliant on the cutesy voiceovers, and beautifully cast... Set in a timeless, sunny world of its own, half Fifties, half now, Pushing Daisies looks as if it has been made by Tim Burton in a good mood. It is Lemony Snicket for grown- ups, A Series of Fortunate Events. If it were only the sort of thing I liked, I think I would like it very much."


If you missed it, watch the US trailer here.

There is less uncertainty about Britain's Got Talent, which returned with 8.8 million viewers. Another retro format, All Star Mr and Mrs, also proved popular with 6.3 million viewers. It couldn't beat Doctor Who, but what could?

All Star Doctors and Their Assistants maybe, presented by the Master.

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