Getting your hands on a signature Liberty beauty advent calendar is no small feat. In fact, it’s not dissimilar from entering a virtual queue to battle for tickets for a concert or festival. The dollhouse-esque, grandiose Christmas countdown has sold out ten years in a row.
There’s a pre-sale, which requires a subscription to the department store’s cult-favourite Beauty Drop, a wait list, and a general sale during which the less organised beauty enthusiasts can battle it out for the chance to get full-sized products from the likes of Lisa Eldrige, Augustinus Bader, Jones Road, Trinny London, Ex Nihilo and more for a fraction of the price.
This year’s calendar is a particularly special one. Designed and curated in celebration of 150 years of Liberty, buyers will find some additional surprises hidden behind those cardstock doors. As with the last few years, perhaps the most exciting surprise for beauty lovers is the potential to get your hands on one of 15 Liberty Golden Tickets, which grant the lucky recipient with whopping £1,000 to spend at Liberty.
What’s inside?
Top brands set to be part of the line-up this year include Augustinus Bader, La Mer, Byredo and more.
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How much does it cost?
Containing products worth over £1,245, you secure a Liberty Beauty Advent Calendar for £275.
How to get your hands on a Liberty Beauty Advent Calendar for Christmas 2025
Those who are already subscribed to Liberty’s Beauty Drop are in luck: from today, Wednesday, July 2, subscribers have early access to the calendar, a £25 discount and guaranteed delivery by the end of August.
First time buying a Liberty Advent? Simply join the pre-sale and sign up for a Beauty Drop membership to enjoy the same discount.
If you’re not interested in a Beauty Drop subscription but still want an advent calendar, you can join the waitlist from Monday, July 15, to be the first to be contacted for the general sale.
Should you be willing to risk waiting for general sale, the date of the official Liberty Beauty Advent Calendar launch is Tuesday, September 3.
What is Liberty’s Beauty Drop?
Beauty Drop is a monthly subscription service which includes an array of benefits. For £25 per month, subscribers will receive four beauty discovery boxes per year worth over £300, curated by the department store’s Beauty Buyers in January, April, July and October.
Subscribers also receive £20 monthly credit to spend on anything in Liberty, early access to the Liberty Beauty Advent Calendar with £25 off, and free UK standard delivery every time you shop. Additional perks include 10 per cent off and VIP access to all Liberty Beauty Kits, a £10 Liberty voucher for every £200 spent, and insider access to exclusive rewards.
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Liberty Beauty Advent Calendar 2025
This year’s Beauty Advent Calendar by Liberty is quite the showstopper. For the third year in a row, the department store collaborated with Illustrator Clym Evernden to produce yet another iconic, collectable design featuring technicolour Christmas scenes in and around the beloved Tudor building. It includes 26 products from the likes of Ex Nihilo, Jones Road, Lisa Eldridge, Augustinus Bader and more. Plus, buyers will get the chance to find one of 15 lucky golden tickets inside, which equates to an eye-watering £1,000 voucher to spend at Liberty.
Subscribe to Liberty’s Beauty Drop today to access the calendar early and receive a £25 discount. Alternatively, join the waitlist on July 15 and be the first to know about the general sale.
Buy now £275.00, Liberty
