Christmas may be a good few months off yet, but that hasn’t stopped some of the UK’s biggest brands from setting out their festive stalls.
Liberty, Harrods and Cult Beauty have each dropped their coveted beauty boxes for Christmas 2025, and more are starting to trickle in as the battle for the best advent calendar to enjoy this December gets underway.
While beauty and booze-filled calendars are at the top of most people's wishlists, here at Standard Shopping, we've seen another kind rise in popularity over the past few years. One that's strictly for adults only. Yes, we're talking adult toy advent calendars.
Sexual happiness expert Lovehoney has been leading the charge since 2019, when it released a 24-door calendar packed with items that would make Father Christmas blush redder than Rudolf's nose. Now, the company is back with not one, but five, advent calendars that promise to make this winter a red-hot one. Just add mistletoe.
The collection spans four premium calendars, plus a budget one that will set you back just £79 (but packed with contents worth a whopping £205).
“There’s something for everyone in the advent calendar range, whether you’re looking to explore new and exciting ways to spice up your relationship, or if you’re an experienced user looking for some Christmas joy,” The brand’s sex and relationship expert Annabelle Knight says.
“The best thing about sex toy advent calendars is the excitement of opening each door, trying out new toys and games that you might not have normally picked up, ultimately helping you feel closer to your partner or yourself.”
If you like the idea of a naughty and nice advent calendar to see you through December, we’ve put the five in the range in the spotlight below. Should one (or more!) tickle your fancy, we recommend snapping them up now, sparing yourself the possibility of disappointment (no one wants that for Christmas).
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Lovehoney x Womanizer x We-Vibe Couple’s Advent Calendar 2025
Designed for you and a playmate, Lovehoney's couples calendar sees you save up to 70 per cent on the products inside versus if you bought them individually. The selection includes two headliners: the Womanizer Classic 2 and the We-Vibe Sync Lite, which can be controlled via an app. Other highlights include bondage accessories, bedroom toys, blindfolds and more.
Buy now £149.00, Lovehoney
Lovehoney x Amorana Luxury Calendar
You'll have to stump up a little more for Lovehoney's luxury advent calendar, but having peeked at the contents, we reckon it's worth the investment. The best two surprises cost £338, which is more than this calendar costs.
Designed for couples, this calendar also includes the We-Vibe Sync 2, which is made for partnered play. There's also Womanizer Next; its main draw is 3D Pleasure Air Technology. And there's the mini rechargeable wand, the Romp Presto, alongside a mix of elevated toys, candles, oils and other sexessories.
£299.00, Lovehoney
Lovehoney Indulge Calendar
December is a time for excess, so why not treat yourself to Lovehoney's Indulge Advent Calendar? This one is made for solo play, with toys and accessories for vulva-owners.
The squeal-worthy gift in this particular mix is Lovehoney's own invention, a shell-shaped vibrator called Venus Glow.
Other accessories include a bullet, skincare products, a mini wand and a host of other delights.
Buy now £99.00, Lovehoney
Lovehoney Romance Calendar
Get those home fires burning this festive season with Lovehoney's romance-inspired advent calendar. The gifts inside are designed to be enjoyed with a friend or on your own, with smart love egg We-Vibe Jive 2 nestled in amongst the rest of the sensual treasures inside.
Buy now £99.00, Lovehoney
Lovehoney Enjoy Calendar
Forget what's in Santa's sack; Lovehoney is guaranteeing you'll stay in the sack with this calendar. The budget option is a new entrant this year, but proves the saying that good things come in small packages.
The biggest pull here is Womanizer Mini 2, a scaled-down travel-sized version of the original. Other windows contain bullets, vibrators, games, toys and other items, all designed to increase intimacy between you and your partner.
Buy now £79.00, Lovehoney
