Make-up giant Morphe has finally opened the doors to its third UK store in Liverpool city centre.
Inside, make-up fans can expect many exciting features including curated picks of featured best-sellers, influencer faves and influencer collaborations.
Customers will also be able to get expert advice from Morphe's certified Beauty Artists.
Mark Spillman, Morphe general manager EMEA, said: "When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence.
" Liverpool ONE' s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store."
Huge queues of customers waited outside for the opening with took place at 9.30am today.
Steve Connolly, estate director at Liverpool ONE said: "Morphe has an impressive, ever-growing and loyal fan-following.
"The Morphe brand is a great fit for the city and brings something new to our offering that will appeal to visitors from across the region."
