Many have been shocked by Creme Eggs and Mini Eggs appearing in the supermarket just days after Christmas.
But for one company, it's never too soon for yuletide advertising.
Family festive savings club Park has launched its first TV ad for Christmas 2022, just twelve days after Christmas 2021, as part of its 'Sorry Not Sorry' campaign.
Go here for more what's on updates, news and reviews from around the North East
The campaign encourages people to save for the festive season this year - which is still a whole 11 months away.
It features Christmas jumpers, dancing penguins, snowmen, carol singers, and an antlered-newsreader inside a snow globe, who says: "We just want to help you have a brilliant Christmas."
The 30-second advert is at least self-aware, and touches on how 'crackers' it is to mention Christmas 2022 so soon.
Katherine Scott, director of marketing at Park Christmas Savings said: "The key message of our TV ad is that by getting a head-start and putting away an affordable amount of money weekly or monthly, paying for Christmas 2022 need not be a burden."
The Park Sorry Not Sorry Christmas advert will air on all major channels, including Channel 4, ITV and Sky until February 2022.
You can watch it on YouTube here.
