The Chennai-headquartered fintech firm aims to utilize the funding to expand its business and include more financial products on the platform, said the firm.
Founded by two IIT- Madras graduates, Awanish Raj and Vishranth Suresh, and launched in 2018, AssetPlus focuses on offering digital-first solutions to financial advisors and mutual fund distributors.
The company is trusted by over 1,500 advisors across the country and is equally suitable for budding and seasoned consultants. The founders, Vishranth Suresh and Awanish Raj, aim to streamline the processes of investing in mutual funds by offering a platform with a plethora of features, including multi-portfolio support, unbiased research, digital marketing functionalities, and more. By reinventing the traditional approach to handling multiple clients, the platform offers a cost-free lifetime registration to all registered ARN-holders to expand their services to geographies with a single dashboard.
One of the primary investors in this round of funding, Bhupinder Singh, Founder and CEO of the InCred Group, said, “AssetPlus is a fantastic example of the breed of young entrepreneurs who have become a disruptive force in the Indian wealth and lending industries in the last few years. I am incredibly excited about joining at this stage of its journey and look forward to AssetPlus becoming a multi-billion dollar company in the near future."
Awanish Raj, one of the co-founders, said, “Undoubtedly, we have built a community of users who use the platform every day. Now that we have seen the success of our platform, we are eager to roll out new financial products. We’ll be focusing on product development over the next few years. It will be a challenging yet exciting time for our team."
Nithin Kamath, CEO of Rainmatter and Zerodha adds, “Though the Indian mutual fund industry has grown in terms of AUM, there are just 3.3 crore unique mutual fund investors. If the investor base has to grow, you need lakhs of mutual fund distributors that are growing and thriving. But today, distributors lack the tools and support to grow their businesses, deal with compliance requirements, and support investors. What AssetPlus is building can go a long way in enabling distributors to do more, and we are super excited to join them in this journey."
