Course overview
The most distinctive and memorable writers have a unique ability to inject their work with their own voice, style and values, without compromising the strength of their argument. This masterclass provides an unmissable opportunity to receive advice on how to refine your writing style from one of the UK’s most respected journalists.
*Course can also be tailored to copywriters and marketers wanting to tell their brand story.
Course content
The key principles of compelling writing
- Know your audience and make your work accessible to them
- The importance of clarity and focus
- How to grab and maintain attention
- Common pitfalls and things to be avoided
Defining your angle
- Deciding what to write about
- Raising important issues in your work
Finding your voice
- Conveying your values and beliefs in your writing
- Developing a strong and distinctive voice
- Dos and don’ts
Structuring your piece
- The mechanics of structuring and writing your piece
- Anticipating counter-arguments and how to address them
Practical exercise and feedback
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
