First Robin Hood, then Nationwide, now Noel Edmonds. We have found Peter Fincham's secret plan for the rejuvenation of BBC1 - it's called the 1980s.
The former House Party host, who is returning after seven years to present a National Lottery special - and probably many more - is just the latest example of the BBC1 controller going "back to the future" in a bid to attract audiences to his channel.
At the risk of encouraging him to commission a new prime time edition of Through the Keyhole - please, Peter, no! - let's look at the evidence.
The clues were there last autumn when BBC1 commissioned a nostalgic rerun of the "best" of Mel Smith and Griff Rhys Jones' 1980s (and 1990s) sketch shows called, innovatively, the Smith and Jones Sketch Book.
Fincham then announced he would attempt to repeat the Saturday night success of Doctor Who with another retro drama revival, Robin Hood, last seen on ITV in 1986.
Already on screen is BBC1's new evening magazine show, The One Show, an attempt to revive the spirit of Nationwide which last aired on BBC1 in 1983.
Then there's Fincham's plans for an epic retelling of the story of Jesus, pencilled in for Easter 2008, a bit like Jesus of Nazareth except without Robert Powell (not 1980s I know, but 1977).
What else? Well, there's the decision to switch Panorama back to its old Monday night slot and scene of its 1980s heyday; his effort to resurrect the weeknight chatshow with Davina (see Wogan, axed 1992); and of course the return of Edmonds, not seen on the BBC since Noel's House Party was axed in 1999.
UK Gold, sorry, BBC1 - got a bit confused there - hasn't seen so many old faces since the studio audience filed out the door after the last edition of Kilroy.
There's nothing wrong with familiar faces or old formats - look at Strictly Come Dancing - but it's not exactly innovative is it? And Edmonds' return is hardly a gamble - Channel 4 (and Endemol) took all the risks hiring him for Deal or No Deal.
Next he'll be remaking Cathy Come Home. Oh, hang on a minute, he is! But Fincham points out that Dominic Savage's homeless drama London is not a remake. Coming soon to BBC1 - Mike Read's All New Pop Quiz, Robert Lindsay in updated sitcom, Whatever Happened to Citizen Smith, and Esther Rantzen is back (again) in Strictly That's Life. It could happen.
