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The Guardian - UK
The Guardian - UK
Business
Monkey

Financial Times birthday is adsolutely fabulous

Hot air balloon
Financial Times ad sales must have been sky high as the paper celebrated its 125th birthday. Photograph: Sascha Schuermann/AFP/Getty Images

Hearty congratulations to the Financial Times, 125 years old on Wednesday. And appropriately enough the pink 'un is groaning with full-page adverts from admiring corporates like BlackBerry and Mercedes Benz. There's also a healthy smattering of lesser-known brands. There's a trusted Indian bank you've never heard of on page 20 and a jolly full pager for the Indian state Uttar Pradesh on page 26. And look, Turkish Airlines takes over page 21, while a Turkish mobile network is splashed all over page 23. But there are some other venerable advertisers too. Take the one on page 35 from wealth manager Pictet & Cie, a frequent advertiser in the FT and few other places. And who is Pictet & Cie's group managing director and head of group communications? Step forward, Stephen Barber, the brother of the FT editor Lionel.

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