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The Guardian - UK
The Guardian - UK
Environment
James Elvis

Finalist: Elvis & Kresse

Elvis & Kresse creates stunning life-style accessories by re-engineering seemingly useless wastes. The raw material for their principal range is genuine de-commissioned British fire brigade hoses, which after a distinguished career fighting fires and saving lives were otherwise destined for landfill. 50% of profits from Elvis & Kresse's fire-hose line are donated to the Fire Fighters Charity.

Elvis & Kresse have been working with British wastes since 2005 and more than 10 waste streams are used to create their range of bags, belts and wallets. They are constantly searching for more materials to reclaim and have saved over 150 tonnes from landfill. The advantage of vintage materials is that each handcrafted piece has a unique narrative and is a one-of-a-kind. Elvis & Kresse focus on classic, timeless design and quality craftsmanship, which means their accessories are made to last for as long as the materials they reclaim.

Approximately 100 million tonnes of waste goes to landfill every year in the UK alone. We want to have as big an impact as possible on changing society's perspective of waste and proving that it is actually a valuable resource. This is why we are keen to learn as much as we can from Ben & Jerry's… we want to do for waste what Ben & Jerry's has done for ice cream!

This is one of 25 semi-finalist profiles in the Join Our Core competition.

Content on this page is provided by Ben and Jerry's, supporter of the Values-led business hub

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