FIFA reaches new depths in gaming with a major expansion of its partnership with Roblox, with Gamefam as the studio partner. Super League Soccer, one of Roblox’s most popular football experiences, has been rebranded to FIFA Super Soccer. This move takes a community-favorite title and presents us with FIFA’s take on the go-to spot for primarily young, digital-first football fans.
From Super League To FIFA Super Soccer
Super League Soccer already had a huge playerbase, pulling in an average of 9.5 million monthly active players and 1.5 million daily gameplay sessions. Now with the rebrand, FIFA aims to take that community to new heights: planting its foot into similar depths, but with Roblox this time.
Over the course of 2025, FIFA tested various limited-time integrations in the game. The FIFA World Club activation alone brought in 20 million gameplay sessions and around 5.5 million hours of engagement. That’s the biggest FIFA activation on Roblox to date, but instead of playing around with limited-time events, FIFA Super Soccer becomes a permanent fixture. Football fans can jump in any time, compete, unlock new stuff, and engage with the sport in a social football world.
Official Teams, Events, And Brand Integration
With the rebrand, FIFA Super Soccer rolled out official national teams, a variety of famous clubs, and events that tie the game to real-world football. As the build-up to the FIFA World Cup 2026 heats up, the game also brings a major activation. A four-week adidas Football Festival featuring 14 Adidas partner clubs with the likes of Union Berlin, Al Nassr, and Flamengo.
Players can compete on Roblox across any device, giving FIFA a large scale to work with. FIFA and its partners are also dropping new branded digital items, opening up more opportunities for brands to connect with fans on a similar stage.
Football Gaming Reaches New Heights
For FIFA, this is a huge move. They’re going where younger gamers already spend much of their time, building a football universe that isn’t limited to consoles and hefty setups. Football isn’t where Roblox takes a stop, though. Check out these basketball games if you’re an NBA fan as well.
