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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Fidelity card offer for French newspaper buyers

From today people who enter certain newspaper stores in the Grenoble region in France will be offered a free "press advantages" card enabling them to obtain discounts on a selection of 100 newspapers and magazines. The fidelity card, thought to be the first of its kind, is being tested by Nouvelles messageries de la presse parisienne (NMPP). Its director, Rémy Pflimlin, says the card allows consumers to have the same discounts and incentives with press products as they do in other sectors. If the innovation works it will certainly spread. (Via Editors' Weblog)

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