A second Charlotte Tilbury counter opened at Fenwick in Newcastle on Thursday and is set to capture a whole new set of customers.
The beauty and make up brand has launched in a new area of the flagship store where it is out to make the most of its prime site by attracting city centre shoppers and tempting passing workers on a lunch break to indulge in a special treat.
The counter, at the store's entrance from Eldon Square, near Boots, follows the success of the first Charlotte Tilbury venture on the ground floor where it opened in 2015 and for those who might not be regular visitors to this main beauty hall the new addition is well placed to catch the eye.
With its glamorous look and upbeat music, it creates a buzzy environment where customers can pop in - or pre-book - for one of the treatments which include an express makeover for those who might have little time to spare, said Claire Bennett, Fenwick's area manager in the north.
Charlotte Tilbury established her make-up and skincare collection in 2013 on the back of 20 years spent as a make-up artist to A-list models, celebrities and designers including stars such as Kate Moss and Amal Clooney.
At the time of the brand's debut at Fenwick, she said: "In Newcastle, women embrace and understand the power of makeup, so I’m really excited to launch my Makeup Revolution here."
And her luxury beauty brand proved instantly popular so - with Fenwick being its only distributor in the region - the expansion was "a natural next step" said Steven Ayers, the store's divisional sales manager for beauty and women's accessories.
At the new outlet customers will find - besides available treatments including a Tilbury Transformation - the same Charlotte Tilbury range as downstairs, including its ever-popular Magic Cream and the Pillow Talk collection which has now introduced a luxury eyeshadow palette to add to the blusher, lip liner and lipstick look.
