We thought we'd seen it all from Fenty Beauty, but it seems there's no stopping in 2020 for the popular beauty brand, as it has just launched its first-ever mascara.
With the first month of the year ending in two weeks, Fenty's long-awaited product has landed just in time to help beauty lovers banish those January blues.
The " Full Frontal Mascara" boasts a flat-to-fat brush that's designed to lift, lengthen and curl every single lash for extreme definition.
Retailing at £21, it's available to buy now from Boots and Harvey Nichols - both online and in store.
The news about the mascara launch was first shared on Instagram by Rihanna, who posted a picture of herself wearing the product along with the caption: "Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA with a brush that lifts lashes on the fat side, and defines and curls on the flat side!"
Much like other Fenty Beauty products, the Full Frontal mascara is likely to sell out quickly.
Fenty Beauty was launched in 2017 by Rihanna, offering one of the most inclusive foundation ranges for all skin tones.
The popular makeup brand has also released a liquid eyeliner (£18), brow pencil (£17) and an eye shadow palette (£21) that many beauty addicts can't get enough of.
It was initially only available to UK shoppers at department store Harvey Nichols and harveynichols.com, but launched into Boots in store and online in May 2019.
