When pop legend Rihanna launched her beauty line Fenty in Autumn 2017, beauty editors and bloggers everywhere celebrated the diversity of the brand, which catered to women of all colours.
Now the brand is expanding its reach even further; from May 10th it could be stocked in a Boots near you.
Where previously you could only get your hands on tubes of Pro Filt'r foundation (50 shades) or the best selling Kilawatt Freestyle Highlighter in person from Harvey Nichols, now the products will also roll out to 32 branches of Boots, including London's Stratford, King's Cross St Pancras, Brent Cross, White City and Piccadilly Circus.
Fenty Beauty products will also be available to buy on Boots.com for next day Click & Collect as long as you order before 8pm.
Considering most people live or work near a Boots, this is seriously huge news for beauty fans everywhere.
To celebrate the launch, five Boots stores will host a Launch Day party on May 10th – 12th including London Sedley Place Oxford Circus, Westfield White City, Glasgow, Nottingham and Newcastle. Follow @BootsUK to find out more.
Can't wait for the Boots launch? Shop Fenty Beauty at Harvey Nichols here.
