Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Fortune
Fortune
Emma Hinchliffe

Female founders' return sets off lively debate

(Credit: Getty Images—Craig Barritt)

In today’s edition: Meta collected data from a period-tracking app, sexual harassment is a big problem for Uber, and everyone wants to talk about the return of the female founder.

– She’s back. Earlier this week, I wrote about the resurgence of the 2010 female founder—a group of founders who lost control of their companies in 2020 are now coming back and trying again. I was happy to see it. People deserve a second chance, and five years later it seems time for us to give these founders one.

It seems as if this was a topic people have been searching for the right moment to talk about, because the response was overwhelming. In my inbox, texts, on Instagram, TikTok, LinkedIn, and more I heard from founders who said they’d been waiting for a story like this. I heard from founders who never came close to employee revolts or media “takedowns” themselves but nevertheless said they’d shrunk themselves in response to fears of bad media coverage over the past few years. Some were only now reckoning with the impact that had on their companies. Other business leaders—like Airbnb founder and CEO Brian Chesky, who started last year’s “founder mode” debate—shared the story too.

Others, of course, disagreed and said that they were not happy to see these founders come back—they didn’t trust that things would be different this time around or didn’t want to forgive the management mistakes, the impact those mistakes had on women of color in their workforces, or other problems. There was a lively debate about the topic in the chat for the Substack newsletter Feed Me and in the chat for the newsletter from Sophia Amoruso herself, who coined the term “girlboss.”

My former Fortune colleague Beth Kowitt, now at Bloomberg, published her own view on this trend on the same day. We did not coordinate (I promise) but both had similar feelings on what Beth called the “revenge of the girlbosses.” This week it was Ty Haney, Audrey Gelman, Yael Aflalo, and Steph Korey, but it’s clear the real impact is bigger than this handful of women. Tell me, what do you think of this female founder 3.0 era? Are things really different now? Send me a note at the email address below!

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Subscribe here.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.