Wealthy magazine publisher Felix Dennis has a few choice words of advice on how to keep hold of the pennies from publishing. "My rule is: if it flies, floats or fornicates, rent it. It's cheaper in the long run." Perhaps not in the cost-cutting manual for ailing media businesses. Still, he does like a splurge here and there. The Daily Mail reports that the 65-year old is having a heavy-lift helicopter drop a 30-ton boulder inscribed with his poetry into a forest he has planted near Stratford-upon-Avon. As one does.
